Senior Marketing Professional

Hi, I'm Jessica Cao 曹泽宁

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Jessica Cao

Fortune 500 marketing veteran with 15+ years at global leaders like TUV Rheinland & MSL Group. Expert in B2B integrated marketing, brand building, and digital transformation across China and APAC markets.

About Me Get in Touch
15+ Years at Fortune 500
500+ Events Managed
CEIBS MBA Marketing
01

About Me

I offer Fortune 500-level expertise at a highly competitive rate. As a marketing veteran with 15+ years of success in top-tier global firms, I am an expert in B2B integrated marketing, lead generation, and brand positioning.

I am a digital-forward leader who leverages AI tools like Cursor and Prompt Engineering to automate workflows and exponentially increase operational efficiency. I was among the first marketers to apply AI-powered content creation and search optimization strategies.

Education CEIBS — MBA, Marketing · South China Normal University — BA, Language Arts
Languages English · Mandarin · Cantonese
Location Shanghai, China

Key Highlights

  • Led cross-border marketing across WeChat, Douyin, LinkedIn, Instagram, TikTok & more
  • China marketing templates adopted by UK HQ as global standards
  • Pioneered AI automation for lead prospecting — 1,000 sites screened in 4 hours
  • 4 consecutive years as CIIE Project Lead — #1 media exposure in industry
  • Created "All Quality Matters" forum series attracting Huawei, VW, JD.com
  • Notable clients: Coca-Cola, BMW, IKEA, L'Oreal, Sephora
02

Experience

Amtivo China

Marketing Manager

2023 — Present

amtivo.com ↗ amtivocn.com (built by me) ↗

  • Led cross-border marketing and content creation across domestic (WeChat, Douyin, Xiaohongshu) and international platforms (Instagram, Facebook, TikTok, X, LinkedIn)
  • Authored industry insights adopted as Global Marketing Templates by UK headquarters
  • Pioneered AI automation (Cursor) for lead prospecting — screened 1,000+ websites in 4 hours to identify 16 high-potential targets
  • Executed AEO strategies for AI search platforms (ChatGPT, Doubao) ensuring consistent high-intent organic traffic
  • Facilitated 25 high-level virtual consultations via LinkedIn, resulting in 2 immediate closures and long-term partnerships

TUV Rheinland

Vice General Manager, Marketing

2013 — 2023

tuv.com ↗

  • Managed WeChat, Channels, and Douyin ecosystems; boosted retention through whitepapers, expert interviews, and community marketing
  • Oversaw 500+ events — Expos, Forums, Executive Workshops — from planning to ROI analysis
  • CIIE Project Lead (4 consecutive years): Achieved #1 media exposure in the industry
  • Created "All Quality Matters" forum series for Solar, Automotive, and 5G sectors — attracting Huawei, VW, JD.com
  • Built cross-departmental mechanisms for cross-selling, increasing Share of Wallet for key accounts

CJ CGV China

Senior Marketing Manager

2009 — 2013
  • Led online marketing and content creation across social media, enhancing brand image through data-driven strategies
  • Organized film festivals, game competitions and themed events to amplify brand influence and drive performance growth
  • Led 4DX marketing at Beijing Film Festival — 210 news articles by 100 mainstream media outlets, introducing 4DX to the Chinese market

MSL Group (Publicis)

Senior Account Manager

2005 — 2009
  • Developed PR and media communication plans for global brands; provided industry insights and strategy consulting
  • Notable clients: Coca-Cola Integrated Marketing, BMW Membership Club, IKEA, L'Oreal, Sephora
03

Corporate Work

Amtivo China Website

Built amtivocn.com — the Chinese market website for Amtivo Group during my tenure as Marketing Manager.

amtivocn.com ↗

LinkedIn — Amtivo China

Managed the Amtivo China company LinkedIn presence, publishing industry insights and thought leadership content.

LinkedIn Company Page ↗

WeChat Official Account

WeChat Official Account & Video Channel: amtivo — publishing industry insights, case studies, and brand content for the China market.

View Sample Post ↗

TikTok / Douyin Video

Short-form video content production for Douyin / TikTok — brand storytelling, industry insights, and product showcases.

Watch Sample Video ↗
04

Work Samples

01

Event Management

500+ events including CIIE (4 years), "All Quality Matters" forums, executive workshops, and industry expos. Strategic planning through ROI analysis.

View Sample ↗
02

Social Media & Content Creation

Cross-platform content strategy across WeChat, Douyin, Xiaohongshu, LinkedIn, Instagram, TikTok, and X. China templates adopted as global marketing standards.

View Sample ↗
03

Video Production

Video content production for Douyin and WeChat Video channels — industry insights, product showcases, and brand storytelling for the China market.

View on Douyin ↗
05

Skills

B2B Marketing

Integrated Marketing Lead Generation Brand Positioning Cross-selling ABM

Digital & Social

WeChat Douyin LinkedIn Xiaohongshu Google Ads Meta Ads SEO / AEO

Events & PR

Event Strategy Expo Management Media Relations KOL Engagement Crisis Comms

AI & Tools

Cursor AI Prompt Engineering Workflow Automation Canva Data Analysis
06

Contact

Have an opportunity or want to connect? I'm available for an immediate start and always open to new collaborations.

jessica.czn@outlook.com LinkedIn WeChat: jessicacao819