Jessica Cao — Marketing Leader

I offer Fortune 500-level expertise at a highly competitive rate. As a marketing veteran with 15+ years of success in top-tier global firms, I am an expert in B2B integrated marketing, lead generation, and brand positioning.

I am a digital-forward leader who leverages AI tools like Cursor and Prompt Engineering to automate workflows and exponentially increase operational efficiency. I was among the first marketers to apply AI-powered content creation and search optimization strategies.

01

Corporate Work Samples

Amtivo China Website

Built amtivocn.com — the Chinese market website for Amtivo Group during my tenure as Marketing Manager.

amtivocn.com ↗

LinkedIn — Amtivo China

Managed the Amtivo China company LinkedIn presence, publishing industry insights and thought leadership content.

LinkedIn Company Page ↗

WeChat Official Account

WeChat Official Account & Video Channel: amtivo — publishing industry insights, case studies, and brand content for the China market.

View Sample Post ↗

TikTok / Douyin Video

Short-form video content production for Douyin / TikTok — brand storytelling, industry insights, and product showcases.

Watch Sample Video ↗

02

Work Samples

1 / 19

01

Event Management

500+ events including CIIE (4 years), "All Quality Matters" forums, executive workshops, and industry expos. Strategic planning through ROI analysis.

View Sample ↗

1 / 24

02

Social Media & Content Creation

Cross-platform content strategy across WeChat, Douyin, Xiaohongshu, LinkedIn, Instagram, TikTok, and X. China templates adopted as global marketing standards.

View Sample ↗

Douyin Channel

Industry insights & brand storytelling

Brand Videos Product Showcase Expert Interviews

03

Video Production

Video content production for Douyin and WeChat Video channels — industry insights, product showcases, and brand storytelling for the China market.

View on Douyin ↗

🔥 Viral on Douyin

Watch the video that went viral

100K+views

2K+likes

2K+comments

04

Viral Video Post

High-engagement video content achieving 100,000+ views and 2,000+ likes and comments — demonstrating strong audience resonance and content virality.

Watch Video ↗

03

Experience

Amtivo ChinaAmtivo 凯瑞克

Marketing Manager

2023 — Present

amtivo.com ↗ amtivocn.com (built by me) ↗

Led cross-border marketing and content creation across domestic (WeChat, Douyin, Xiaohongshu) and international platforms (Instagram, Facebook, TikTok, X, LinkedIn)
Authored industry insights adopted as Global Marketing Templates by UK headquarters
Pioneered AI automation (Cursor) for lead prospecting — screened 1,000+ websites in 4 hours to identify 16 high-potential targets
Executed AEO strategies for AI search platforms (ChatGPT, Doubao) ensuring consistent high-intent organic traffic
Facilitated 25 high-level virtual consultations via LinkedIn, resulting in 2 immediate closures and long-term partnerships

TUV Rheinland德国莱茵 TUV

Vice General Manager, Marketing

2013 — 2023

tuv.com ↗

Managed WeChat, Channels, and Douyin ecosystems; boosted retention through whitepapers, expert interviews, and community marketing
Oversaw 500+ events — Expos, Forums, Executive Workshops — from planning to ROI analysis
CIIE Project Lead (4 consecutive years): Achieved #1 media exposure in the industry
Created "All Quality Matters" forum series for Solar, Automotive, and 5G sectors — attracting Huawei, VW, JD.com
Built cross-departmental mechanisms for cross-selling, increasing Share of Wallet for key accounts

CJ CGV ChinaCGV 影城

Senior Marketing Manager

2009 — 2013

cjchina.net ↗

Led online marketing and content creation across social media, enhancing brand image through data-driven strategies
Organized film festivals, game competitions and themed events to amplify brand influence and drive performance growth
Led 4DX marketing at Beijing Film Festival — 210 news articles by 100 mainstream media outlets, introducing 4DX to the Chinese market

MSL Group (Publicis)MSL 明思力公关

Senior Account Manager

2005 — 2009

mslgroup.com ↗

Developed PR and media communication plans for global brands; provided industry insights and strategy consulting
Notable clients: Coca-Cola Integrated Marketing, BMW Membership Club, IKEA, L'Oreal, Sephora

Education CEIBS — MBA, Marketing · South China Normal University — BA, Language Arts

Languages English · Mandarin · Cantonese

Location Shanghai, China

04

Skills

B2B Marketing

Integrated Marketing Lead Generation Brand Positioning Cross-selling ABM

Digital & Social

WeChat Douyin LinkedIn Xiaohongshu Google Ads Meta Ads SEO / AEO

Events & PR

Event Strategy Expo Management Media Relations KOL Engagement Crisis Comms

AI & Tools

Cursor AI Prompt Engineering Workflow Automation Canva Data Analysis

05

How I Built This Website

This portfolio website was built entirely with AI — in just 4 hours — by me, a marketing professional with near-zero coding experience.

01

Wrote a clear brief

I described what I wanted — a bilingual portfolio with sections for experience, work samples, and contact — in plain language, just like briefing a designer.

02

AI did the coding

Using Cursor (an AI-powered code editor), I gave instructions in everyday language. The AI wrote all the code, designed the layout, and handled the Chinese/English switching.

03

I directed, AI delivered

Like managing any creative project — I reviewed each result, gave feedback, and iterated. "Make this section tighter," "add my headshot here," "change the wording." The AI executed instantly.

04

Live in 4 hours

From first idea to a fully deployed, bilingual website with interactive slideshows and animations — all done in a single afternoon. This is what AI-powered productivity looks like.

06

Contact

Have an opportunity or want to connect? I'm available for an immediate start and always open to new collaborations.

jessica.czn@outlook.com LinkedIn

Hi, I'm Jessica Cao 曹泽宁